Different problems.
The same curiosity.

When sticky notes work better than apps

70% of students still scribble on sticky notes because every task app is either too complex or missing what they need. Noty closes that gap, speak a task or snap a photo of a note and it's captured instantly.

My Role UX Research & DevelopmentConducted interviews, surveys, and user testing; used Miro for brainstorming and designed and built Noty’s widget with Electron and Claude Code. Used daily by 40+ students.

Turning a local landmark into a clear digital story

Vinnie VanGoGo's was a local landmark, but its digital presence didn't reflect it. The redesign introduced clearer navigation, authentic storytelling, and a welcoming hero section that communicates the restaurant's identity.

My Role Team Lead & UX ResearchLed 30 interviews and card sorting, then shaped the sitemap, UX writing, content strategy, and SEO around tourists’ search behavior.

Reducing hesitation in asking for help

Linko addresses why students hesitate to seek academic help, even when support is available. Through research and testing, it was shaped to make peer support clearer, safer, and more approachable.

My Role UX Research & Interaction DesignLed affinity mapping, interaction design, and branding, using Figma to organize research and develop design solutions. Managed team tasks and project progress in Jira, keeping the team aligned and on track.

Turning Foot Pressure into Action

Improper foot placement can go unnoticed until it leads to pain or injury. SYNC uses pressure sensors to track how weight is distributed across the foot during walking and running, then turns that data into clear visual insights and personalized recommendations.

My Role Interactive Design & DevelopmentDesigned the 3D model and visualization, prototyped the pressure-sensing system with Arduino, and developed interactive visualizations in Processing. Tested the prototype with 20 runners and presented the concept to stakeholders.

Making secondhand shopping easier

Finding the right secondhand item can be challenging when filters are difficult to navigate and important product information is unclear. Our project explored how a more structured filtering experience could help shoppers find suitable items faster and make more confident decisions.

My Role UX Research & Usability TestingConducted moderated and unmoderated usability testing with 12 participants using Maze, identifying key usability issues and translating user feedback into design recommendations.

Making bike repair more connected

Managing bike repairs can be challenging when information is scattered across paper receipts, whiteboards, and spreadsheets. Our project explored how a centralized service system could improve communication between staff, reduce missed information, and create a smoother repair experience for customers.

My Role UX Research & Service DesignConducted interviews with 4 staff members and 10 customers, analyzed current service processes, and used mind maps and user journey maps to identify communication gaps and translate insights into service improvements and digital touchpoints.

Eco-friendly Google Nest

Reimagines the shared office thermostat, where comfort and energy efficiency often conflict. Traditional thermostats are rigid and impersonal. This redesign replaces forced control with personalization, smart automation, and playful energy-saving interactions for a more comfortable, sustainable office.

My Role Systems & Interaction DesignDesigned the system architecture and interaction model behind ThermoPal's personalization and automation features.

Making environmental AI accessible through design

Presented at ICCV, this research combines AI and vision-language models to forecast air pollution from sky images. I collaborated with ML engineers to design an app that makes these predictions clear and accessible to everyday users.

My Role UX DesignCollaborated with ML engineers to design an app translating AI-driven air quality forecasts into accessible insights.

Embedding ethics into fast-moving AI design

AI is evolving faster than design processes can keep pace, leaving teams without the tools to build human-centered experiences. In partnership with Microsoft BIC, this led to Mictreesoft, a lightweight toolkit that embeds ethical, human-centered principles into real-world AI design.

My Role Design Strategy & Research LeadReviewed 30+ research papers and conducted interviews with 2 Microsoft managers to uncover gaps in AI design collaboration. Used affinity mapping and brainstorming to synthesize insights and developed 6 ethical design principles for engineers. Created a game-based activity to help teams apply these principles and presented research findings to stakeholders.

Shaping immersive race viewing through research

This project reimagines the future of race viewing through a portable XR/AR experience. By combining motion platforms, LED-wall environments, and a personalized companion app, the concept creates a more immersive way for fans to experience the energy of live racing.

My Role UX Research & App DesignLed research, brainstorming, and ideation to shape the concept. Designed a companion app that captures fan preferences before races and creates personalized XR/VR engagement experiences during events.

An all-in-one workspace for home-based tailors

Home-based tailors often struggle with disorganized, inaccessible workspaces. ErgoSew addresses this with an ergonomic, space-saving sewing table that integrates sewing, ironing, and cutting into a single, efficient unit — streamlining the workflow and keeping tools within easy reach. The design was successfully brought to mass production.

My Role Industrial Design (Independent Project)Conducted research with 50 home-based female sewers and reviewed 10 ergonomics studies to inform the design. Created the 3D model in Rhino, developed a 1:1 functional prototype of a multi-functional ergonomic sewing table, and presented the concept to 20 manufacturers for mass production.

From concept to mass production

I led a design team at Azar Bita Tabriz Factory through a six-month development process, balancing functionality with aesthetics. The project successfully transitioned from concept to mass production, resulting in a product launched and made available for customer purchase.

My Role Design LeadConducted research and product development, creating 15 prototypes and 20 design iterations to refine the concept. Developed 3D models in Rhino and later led the design team during manufacturing, adapting the product to production constraints and supporting scalable production.